Many entrepreneurs miss the opportunity to take their marketing campaigns to new levels by ignoring the power of writing about topics in their expertise.
This is the right time for you to become an author and share your experience and knowledge.
A book can scale your brand's persona and make you an authority in your industry, causing your readers and followers to want to associate with your products and services. Which is an effective marketing strategy that puts you ahead of your competition.
Your words can portray your human side, and your story can help improve customer loyalty. Because people want to associate with other humans, and reading your book can help them mentally interact with the person behind the brand.
Furthermore, sharing knowledge about specific topics in your industry shows that you have the know-how to tackle those subjects. It positions you as one who can offer solutions. Your expertise is evident, and this may increase the confidence others have in your services.
Your tips and insights can make more people understand why they need your business. After all, you are opening the veil and letting them in behind the scenes. And when they learn from you, you become an authority in your industry.
And in turn, positioning as an authority can help build your business's reputation, increase customer loyalty, and improve sales and revenue.
Co-author With Bestselling Authors Brian Tracy and Medhat Zaki
Medhat Zaki, an accomplished entrepreneur, author, and positioner, says that becoming an author is a great way to gain visibility and gain credibility.
Zaki is a business growth consultant and a sales and marketing guru who has helped entrepreneurs and big companies strategize effective marketing campaigns. Due to the nature of his work, he knows the impact of positioning and how writing a book can position one as an authority.
For this reason, he is collaborating with bestselling business author and motivational speaker Brian Tracy to write the book, Succeeding in Business in any Market.
The book seeks to equip the reader with adequate knowledge on how they can have success in any industry. It is a guide with the best practical ideas for building a business empire, and therefore, they are reaching out to the brightest entrepreneurs and experts in all fields of business to co-author with them.
Zaki and Tracy believe that these entrepreneurs' stories, experiences, tips, and guidance will make the book the most valuable business guide for success in the current markets.
Business coaches, consultants, and experts in sales psychology, marketing, change management, conflict management, business leaders, and others with such qualifications can apply and contribute insights for Succeeding in Business in any Market.
In return, these Co Author of Brian Tracy experts will benefit from the effective marketing and positioning that comes with participating in this bestseller. This includes omnipresent branding and visibility, SEO, and a book cover with the legend Brian Tracy.
Additionally, the book will position these entrepreneurs as experts in their fields on an international level and will make them the authority in their industries.
